In this industry, there are only few who truly nail the branding aspect. And we aren’t talking of the mundane marketing ploys (seriously, why is everyone doing giveaways recently?), but presenting an idiosyncratic image of themselves (such as our beloved Norwegian Jonas Aden), arresting audience’s attention and transforming them into their super fans!
Today’s figure is an outlandish oddity that has captured my thoughts, who is none other than the Pickle. Claiming his location to be in a grocery, this cartoon is completely enigmatic with his origins. His inception happened at the first quarter of previous year, when Spinnin’ Records mysteriously declared they were revealing a sudden début from this animated presence. Since then, Pickle has not only successfully managed to rack up millions of plays, but to have a widespread fanbase.
At the time of writing this article, we do not know yet the creator(s) involved with Pickle. Could this be a project overseen by Spinnin’ Records themselves, invented to gain the most out of this recent House explosion in the scene? Or could this be a veteran producer’s playful alter pseudonym for his/her experimentations?
Whatever might be the answer, one thing is for sure: Pickle has single-handedly delivered hilarious videos loaded with pop-culture sarcasms, further equipped with flavourful and zesty Tech House discography. He might not be PG-Rated, however even youngsters seem to equally enthralled by both his sound and mien.
What do you think?
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