But why?
Why are titles significant?

They have always been crucial, an unforgettable name is easier to serve the memory, but in the latest years, streaming services have caused an exponential increase of emphasis on this element.
People don’t have much time to spare, especially when fast-scrolling through their Release Radar or other playlists on Spotify. Nowadays, neither covers play the fundamental role they used to, and the only thing that can catch a good chunk of attention-span of a layman listener is either:

A. A Famous Name
B. A Catchy Title

Especially if you are not an established artist, you should read our effective suggestions on deciding a name for your song. We surf through hundreds of submissions every day, and over the years that has enlightened us on knowing what fetches our attention without a second’s delay.

1. Don’t: Conform to the “Clichés”

Infamous examples of this category are: Get Up/Down, Rave, Dance, Turn Up, Bass, Let Me Go, Feel, Love, Air.

Unless with rare exceptions, naming your song with overused words like these will surely help you in being bland and banal. The listeners aren’t caught by the formulaic nomenclature which they might be already familiar with.

2. Do: Be relevant

Summarize your song in one, two relevant and fundamental words. It’s important to see a logical correlation between titles and the production, but in EDM you can always play around with these sensations. If it’s a dynamic melody, you can name it with a fast animal, per se. There are millions of hypothetical combinations to choose from, most of them comprehensible.

3 Don’t: Get stuck with lyrics

Usually with vocal tracks, the titles are based on the run-of-the-mill pre-drop vox shot… And this is 99% of the time an overused and commonplace line. You are not obliged in any way to follow the ongoing trend, and instead of naming a romantic song “Don’t Let Me Down”, you can use a more personal and avant-garde name, like “The Ballad of the Lost”.

4. Do: Represent your culture

This is something that many producers are employing, but somewhat exclusively to the Hispanic cultures. Don’t be afraid to use your language for a title: it’s a way to show an important aspect of your personality, and at the same time an easy way to avoid the expected prosaism by simply translating them.

5. Don’t: Denominate on an instrument

Nowadays all the “Flute”, “Drum”, “Kick”, “Violin” & plenty others has been milked in an excessive way. It’s more inventive to show the specific feelings that the instruments are creating, or the pictures they paint in your mind.
Instead of using a simple “flute”, there are hundreds, maybe thousands of animals in exotic lands that you can translate in hundreds of languages. Be less objective.

6. Do: Connect your songs

This is a difficult concept, but the psychological effects can be devastating. Especially if you have a previous, popular release and you create a followup, using a “connected” title will bring more people who have listened to the previous composition to check out the latest one, because they are sure they will find the sounds they already know they like. It’s in the case of “Tsunami” and “Stampede” by Marteen Vorwerk, or a more subtle tactic like the Garrix’s way of naming all his first tracks with IT terminologies (“Virus”, “Torrent”, “Error 404”, etc..)

General advice:
Be imaginative.

We surf every day through so many tracks that a beguiling epithet can make a huge difference in a cognitive manner. If the title is unusual and unexpected, we expect something unusual. If the tag-word is hackneyed, we are already subconsciously bored even before listening to it.

Putting five minutes of effort into a title can seriously uplift your branding immensely. Think about it, next time, before christening your next passionate creation something as bromidic as “Get Down”.

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