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Will It Get Better for SHM?

July 17, 20213 min read

This comeback is hands down the most exciting prospect for EDM to occur this year, and man, were the reactions brutal! After seven years of intermission and radio silence (except for the unforgettable reunion event in 2018), the Swedish trifecta of Steve Angello, Axwell and Sebastian Ingrosso reunited again to save the Progressive House from the barbaric dullness that it has become

No wait, what? That’s strange. Is that… mid-techno? What is up with those cowbells?

“It Gets Better” demolished the stacked heights of glorious dreams several fans had placed anxiously, only to stumble upon an experimental schematic that explores an even underground niche sounding far away from that golden-era of SHM. The hype was intense, and people certainly wanted something different, so I understand where’s the frustration coming from. But at the same time, I am not labelling this homecoming an utter flop; this very well could be another fresh-start for the said veterans..

While more details awaits us at their appearance that is due to take place at Jimmy Fallon’s Late Night show, this is a great opportunity to share my partially biased take on this rather exciting development.

It is obvious that the notorious Nordic triad are back, perhaps for their last album before disappearing again, or just sharing the heaps of experiments that lied dormant on their hard-drives. What is for sure, however, that they are here to show their ideas and creativity, going for an unconventional guerrilla marketing and lesser proclamations on social media. Their offbeat attitude has indeed impressed me (maybe too much, better than the commercialism we were afraid of) and I have good, yet realistic expectations.

Amidst of all the debate that is happening on the 2019 festival prototype of the mentioned track being better, it doesn’t take much to figure out their clear intentions of departing from textbook EDM. This new sonic trademark of theirs seems a lot distinct from their individualistic signatures, thus an unexpected branding that could propel SHM’s popularity yet again.

Let’s not jump to conclusions, as they certainly haven’t been evolving for seven years just for a cowbell drop (way worse than the live version, I agree). They will find a way to debase the criticisms. Will it get better? Probably, yes.

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