• Spotify-compatible structure, extremely predictable
• Sincerely impressed by the passionate vocal
• Monotonous release with the usual artificial personality
I’ve always been openly against the marketing strategy employed by “artists” like R3HAB and MOTi, releasing generic tunes or remixes every week to maximize their presence on Spotify and consequently, their revenues. This uncalled-for methodology has made the market more and more saturated!
I’ve precariously avoided reviewing their productions (which I don’t consider as music) because they are obviously ghost-produced and devoid of soul, but once every year, raising awareness about one of the most commercialistic behaviours becomes a personal necessity for us.
The creator decided to go for Valentine’s Day vibes last week, and I partially enjoyed the funky vibes on his latest work. The cover is nothing short of a nightmare (embarrassingly overused texture + random “Rated R” sticker, which is used FOR MOVIES), but the vocal saves the day. The singer put passion and delivered a cordial vocal, bringing out the true potential that has been undeniably underdeveloped. The base consists of a textbook future house synth that plays a catchy melody, supposedly embedded for being Spotify-friendly. Usual lead instruments and totally anonymous breakdown later, I forgot about “Nothing But Love” in all but ten minutes.
The mentioned track had the capability for being a successful romantic dance number for past Friday, thanks to a quality vocal, however, the prosaic approach ruins this opportunity. Especially in the riff, which follows a predictable blueprint with overused samples, the experience becomes blunt. It has the same forced individuality akin to the notorious Bloomberg’s sponsored memes if one had to make a direct comparison.
Happens, when quantity and not quality is the main focus in any form of art.
Once again, I kindly suggest our readers to be sincere about the types of artists they listen and follow.
What do you think?
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