W&W is one of the best duos around in terms of music quality with a huge fanbase and a plethora of famous hits. In the past, we often described their creations as interesting, entertaining, and creative, with many 80+ ratings.
However, today we aren’t impressed by “Rave Culture”, their upcoming single out on the anonymous label ‘Rave Culture’. Being precise, we are not YET impressed by ‘Rave Culture’ (the label, not the song). The idea of communicating a rebrand of the old Mainstage Music through music is actually a genial move, but the interesting facts stop there.
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Mainstage was slowly descending into the void in the latest years. The releases were usually positive, but the amount of music was a big problem. The official releases of 2018 have been only three (by Maurice West, “Robots in Love” and “Rhythm of the night” with Saberz, and David Gravell, “Addicted To You”). Only West is a stable member of the roster (plus the bosses W&W): many others, like DBSTF, Crystal Lake (both switched back to hardstyle), Kenneth G, TWIIG, Maestro Harrell, JETFIRE went out of the Mainstage radars, with no alternative artists presented. You may say, “Quality over quantity”, sure, but Mainstage Music, back in 2014, was capable to maintain a wonderful level of quality, with more or less a song every 1 or 2 months. It was one of the most appreciated labels around, often compared to Revealed. Today it’s just a ghost of its glorious past.
That’s why we saw the rebrand to “Rave Culture” as a good sign: after years of stasis, something was going to change. Rave Culture is a rebranded label, and we won’t criticize it until we will see how it will be structured. Hopefully, the old problems wouldn’t persist.
However, we can review the debut single because it irritatingly disappointed us. It’s simply lazy. “Rave Culture” doesn’t bring anything new to the “rave” scene, but rather a 2012-Showtek electro house style (similar to “Cannonball”). We usually like when artists put old school elements in their production, but this time the result gave us a big sensation of deja-vu. Not bad, it’s a catchy song that works in raves, but apart from that, it’s not a sensational debut release. W&W didn’t risk with new ideas and created a forgettable song, at least for us. Not a great move, because its objective is to present the new label.
We were expecting way better for this beginning but never say never… Rave Culture has time to show us its upcoming surprises.
What do you think?
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